SHRM Connect
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Feedback SHRM Connect
This week's post was centered around my professional experience conducting focus groups in my organization, mainly to gather feedback and get a sense of employee morale. After conducting a number of these sessions, it was shared that there seems to be a recurring challenge with the consistency of answers provided and how employees feed off of one another during those sessions. The "group think" phenomenon was raised as a challenge that needed to be overcome with regularity, while also providing an endorsement of what focus groups can and should provide the information gatherer. There were several respondents who shared that they have encountered similar challenges when conducting focus groups in their organizations. One of the most useful recommendations was to engage an outside vendor to assist in the organization and completion of focus groups. By utilizing an entity that provides this service a business will gain from the professional expertise of this entity and benefit from the objectivity an outsider can provide with the feedback they gather.
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