Manager Tie-in
There is no doubt that social media is going to play a major role in HR for years to come. The number of people using the medium continues to grow and the incoming workforce of the future will be the most technically adept at using this technology. This is going to be an area that I will need to work closer with HR on. Given my span of oversight professionally, I constantly am having to recruit employees. With an anticipated younger workforce coming in I will need to be even more comfortable with how social media can be of assistance. There is also the need to understand that social media impacts the way that people learn how to interact. How someone interacts on social media may not be how they should interact in a professional setting. Understanding this dynamic will help prepare my team and me on how we need to educate and guide our workforce so that they can be as successful as possible. With that comes the need to have HR clearly define what is and is not acceptable behavior within that domain, and we'll need to work together in order to work through any situations that develop.
Learning Lessons
The most important content and subject matter covered this week is the magnitude of the impact that social media has on business today, and what that may look like into the future. It has the potential to be a tremendous asset and liability simultaneously. Because of that reality, it is truly incumbent on every HR team to be as familiar as they can with current and future trends in the space, and then ensuring that their business partners are educated as well. Social media's value internally is that of being able to more effectively engage a workforce in an ongoing dialogue. This could lead to improvements in efficiency, productivity and employer-employee relations. All of those items are a benefit and argument to instituting a social media construct within a company. Externally, social media can open up many doors to different types of candidates for open positions or a way to share pieces of the company's culture. Regardless of the audience, internal or external, there are also risks of not being able to control the message once it's out in social's domain. The reality is that every company must either embrace or at least be proficient in the impact that social media can have on their operation, and make plans accordingly on how they'll engage.




